40 years of Deborah, the history from its beginnings to the present day.

Deborah's history is inextricably intertwined with the most significant social changes of the last century, which gave rise to the life style and value system that we enjoy today.

The company, which started trading under the name of Deborah in the 1960s, quickly acquired a reputation for effectively interpreting young fashions and fads. Deborah soon became the most popular make-up brand for the younger set.

Deborah and blue jeans

The 1950s and 1960s.
Teenage fashions dominate the scene: a tidal wave of mini-skirts and blue jeans sweeps across the world. Young people everywhere are rebelling against the Establishment. 

The Deborah brand was first launched in 1962, with the first absolutely revolutionary automatic mascara wand, a real novelty for the women of the time.
Next came lipsticks, nail varnish, eyeliners, pencils and blushers. It was Italy's first real make-up range designed expressly for the younger woman.

Deborah and the Supermodels

Italy in the 1970s and 1980s.
The world's top designers are now beginning to make their mark, and Italy's prêt-à-porter collections revolutionize the fashion world.

Deborah make-up products started to be chosen by big-name fashion designers like Krizia, Versace and Fiorucci for their catwalk shows.

Designers famous above all for their youthful, vibrant styles and colors.

Advertising campaigns link the name Deborah with testimonials like popular actress Sidney Rome and Italian film star Dalila Di Lazzaro, as well as supermodels Renée Simonsen, Monica Schnarrer and Kristen Allen. Only an Italian make-up range like Deborah could do justice to these international beauties.

Miss Italia and Deborah, the make-up specialist.

The 1990s.
Always a keen observer of innovations and trends, Deborah picks up on the consumer's need for a genuine make-up specialist to create the perfect image, and creates new products designed to do just that.

In 1996 Deborah becomes the official sponsor of the Miss Italia beauty pageant, which endorses the quality of Deborah products.

Deborah colors your world

The present day.
Deborah's extraordinary colors paint a vibrant and creative world for women everywhere.
Deborah offers a vast array of funky, fashion shades and a growing number of exclusive new products: glittery body gel, brightly colored sticks, glamorous tattoos and more, for an especially trendy look to brighten up the night.

They're fun, they're sassy, and they're totally today. Deborah colors your world every minute of the day.