Last 9 April, Deborah organised an event entitled “OUT OF SCALE” at Milan’s super-cool T35 restaurant-cum-entertaining space to present the brand’s new market approach to the media and its principal commercial partners. A knack for putting the craftsman’s pride into factory-made products that speak directly to women. The determination to devote the utmost commitment and care to things, be they large or small.
Deborah Milano, the foremost Italian name in cosmetics, is now even closer to the world of fashion and design: the hippest fashion colours and haute-design packaging created by architect Mario Trimarchi/Studio Fragile.
A totally novel approach for a totally unique brand of Italian cosmetics.

Click here for photos of the event.

A GREAT SUCCESS AT COSMOPROF.

From April 10th to April 14th Bologna Fair hosted Cosmoprof,
the most important Beauty and Cosmetics Fair.
Deborah Italia played a major role at the show, with a special stand
showing all the news of the brand. A new visual identity supported by
a clear focus on fashion and design was presented.
The glam testimonials embodying the real Italian beauty attracted
loads of people who met a totally Italian brand which is successful
due to its uniqueness in the cosmetic panorama.

Click here to see the best photos of the event!

DEBORAH BIOETYC WINS A SPECIAL AWARD.

Outstanding Italian creativity and superb design have earned Deborah Bioetyc’s products an unrivalled reputation – and yet another acknowledgement in the international arena. Mario Trimarchi’s slinky bottles, created especially for the Deborah Bioetyc skin care lines, have earned the prestigious GOOD DESIGN award, a highly sought-after prize awarded
by “The Chicago Athenaeum: Museum of Architecture and Design”.
Other prizewinners included such high-profile products as the Apple iPhone, Apple TV, furniture designed by Paolo Pininfarina, the Indesit Moon washing machine, the Boeing 787, the new Mini and the BMW X5, which will remain on show alongside Deborah Bioetyc’s Trimarchi bottles in the Permanent Design Collection of the Chicago Athenaeum: Museum of Architecture and Design.

GET THE GLAMOUR BRONZE WITH DEBORAH!

Give your looks a gorgeous glow with Deborah’s new Maxi Bronzer. Every purchase comes with a handy retractable brush.
The compact purse-sized design couldn’t be easier to use, making Maxiterra bronzer just perfect for those last-minute touch-ups. The ultra-soft brush is perfect for applying Maxi Bronzer flawlessly and flatteringly.
Don’t miss this one-off promotion!

IT’S THIS SUMMER’S MUST-HAVE ACCESSORY...
THE DEBORAH BIOETYC SUMMER BAG!

Simply saying the words “Deborah Bioetyc” brings summer just that bit closer! Here’s an exclusive offer for Deborah Bioetyc’s friends: the stylishly new, eye-catchingly original Summer Bag designed to attract admiring glances whenever you appear at the pool or on the beach! Generously proportioned with brilliant summer hues, you can stash everything you need inside this drawstring tote.

DEBORAH BIOETYC SUN CARE LINE:
FUN, RUN AND SEXY SUN

Fun, run and sexy sun – these are Deborah Bioetyc’s hottest buzzwords. Their meaning is that you can enjoy the sun in total freedom when you've got Mother Nature protecting your skin. Soak in the scent of Mediterranean fragrances and indulge in the pleasure of a sexy, dark tan that lasts long. Don’t know how? Take a peep backstage at the Deborah Bioetyc 2008 Suncare Line: you’ll see our celebrity endorser Edelfa Chiara Masciotta, Miss Italy 2005. Click here to check out the whole new range.

ANNABELLE PRIX DE BEAUTE’

The fragrance of passion Suomy Rider n. 65 has reached Switzerland too, where it has gained a special nomination at the prestige award “Annabelle Prix de Beauté”.
For the 11th year running Annabelle, one of the major Swiss female magazines, awarded the best new launches in the World of Beauty.
The jury composed of several experts, such as dermatologists, hair stylists, make up artists, representatives of the cosmetics world, in addition to editors and readers, voted for 16 categories, and chose 6 products out of every single category.
Among the outstanding products, Suomy Rider n. 65 was nominated
as Best Male Fragrance, therefore being recognized its great popularity.
This is truly a special acknowledgement for our male fragrance, which adds to the nominations already gained in the past years (Deborah Mascara ExtraLong, best Make-Up popular, 2004; Light Creator Lipstick, best Make-Up popular 2005; Mirror Glow Lipstick, best Make-Up popular, 2007), thus underlining Deborah’s great appeal even abroad.

DEBORAH BIOETYC PAPERS YOU WITH AN AMAZING PROMOTION!

It’s perfect under the shower, at the gym or on the road. It’s the ideal ally for creating your New Body. It’s the nifty wooden massager from Deborah Bioetyc!
The massager will helps prime your skin for subsequent Corpo Nuovo beauty treatments, and also revive the circulation and dissolve fatty tissue build-up. How to get one? Rush to your nearest participating store and purchase two body care products from the Deborah Bioetyc range!

SHINE-TECH EARNS KUDOS FOR DEBORAH’S CREATIVITY

Deborah really made the grade at the Display Superstar Italia 2007 competition. The international contest, staged during the VISUAL VISCOM event services and visual communication conference and exhibition, rewards the world’s best point of sale advertising materials.
Deborah came in third with the stunning floor stand designed by
Davide Cattaneo Sala, Deborah’s own Graphic Designer,
for the launch of the Shine-Tech nail enamel range.
In awarding the prize, the jury commended both the visual and technical features of the display: originality, modular design and simplicity, in addition to the attention-grabbing creativity centred on the sophisticated and sensual beauty of
Edelfa C. Masciotta, Miss Italy 2005.

Click here to see photos of the event!

FRENCH WOMEN CAN’T RESIST ATOMIC RED!

Deborah’s Atomic Red Lipstick sailed home with the “Best in the Mass Retailer Segment” prize at “Les Victoires de la Beauté”.
It happened at the 5th edition of the highly popular competition organised by the Monadia Consumer Product Quality Centre that scans the beauty industry to find the brands with the best track record for satisfying consumer demands in terms of promise and performance. The survey examines products sold through selective networks, pharmacies and drug stores, mass retailers, hairdressers, beauty salons and specialist channels. In the Mass Retailer segment, Atomic Red Lipstick came away with the honours, after undergoing a series of tests on a significant sample of French consumers; the women
tried the lipstick for periods of 2 to 8 weeks.
They awarded Atomic Red lipstick first prize because of its explosive colour and high-impact, unmistakably Italian design.

Click here to see photos of the prize-giving ceremony.

BIOETYC UOMO PURIFYING EXFOLIATING GEL GETS TOP MARKS... 10 OUT OF 10!

For the first Italian edition of the "2007 Beauty Awards", Men's Health - the world's most popular men's magazine - awarded Bioetyc Uomo Purifying Exfoliating Gel top marks: 10 out of 10! The citation reads as follows: "10 out of 10 for this scrub formulated with Polythene micro-spheres: it cleanses skin gently. But even more importantly, it contains Aloe Vera to prevent ingrown hairs and razor burn".
The editorial board of Men's Health followed the advice and recommendations of a panel of distinguished experts, but its decision was also based on surveys conducted on a significant sample population and on web-based polls.

2007 MARIE CLAIRE PRIX D'EXCELLENCE DE LA BEAUTÉ

Deborah NAILspace scored a fantastic honourable mention at the
2007 Marie Claire Prix d'Excellence de la Beauté awards, the prestigious
competition that rewards the year's best cosmetics. Reflecting Italian creativity at its finest, Deborah NAILspace takes quality, performance and attractiveness to a whole new level, and that's what won over the jury of beauty experts: a range of twenty-seven products and accessories for a genuine “nail bar treatment” - from the comfort of home. Professional formulations with multi-sensory textures and fruity fragrances turn grooming nails and hands into an utterly blissful experience. Stylish packaging tops off this winning product range, in keeping with
the finest traditions in Italian design.