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History

Rouge Baiser is arguably one of the best known names in European make-up: a lipstick specialist since 1927.
This sophisticated brand tops the fashion stakes in the 1950s and becomes the hallmark of the stylish, emancipated and alluring femme fatale.
With packaging like jewelry, and products inside featuring ground-breaking formulas tested and created in the firm's in-house laboratory.

1927 Rouge Baiser: the birth of the symbol of femininity.

French chemist Baudecroux creates the world's first indelible lipstick. Then comes the first twist-up lipstick mechanism.


1949 René Gruau makes his first appearance in the history of Rouge Baiser

Well known artist René Gruau, whose name is linked with world class brands like Dior and Balenciaga, creates the logo of the "Femme au Bandeau" (the woman wearing a blindfold) which goes on to become the celebrated symbol of Rouge Baiser.

The 1950s: Rouge Baiser is the lipstick preferred by Audrey Hepburn

Rouge Baiser crosses the Atlantic to highlight the lips of Audrey Hepburn.

The 1990s: Rouge Baiser, the jewel

Rouge Baiser is a veritable precious gem, featuring innovative formulas, eye-catching packaging and affordable prices.