SEDUCTION

ART

COLOUR

ROUGE BAISER PARIS

THIS CLASSIC FRENCH MAKE-UP BRAND HAS SYMBOLISED UTTER SOPHISTICATION AND UNDERSTATED SEDUCTIVENESS SINCE 1927. THERE’S NO DOUBT THT ROUGE BAISER REPRESENTS THE IDEAL BLEND OF COLOUR, ART, AND INNOVATION. IN FACT, ROUGE BAISER PARIS WAS A REAL TRAIL-BLAZER IN ITS DAY: THE FIRST INDELIBLE, “KISS-PROOF” LIPSTICK FORMULA WENT ON TO BECOME THE MAINSTAY OF THE ENTIRE RANGE. LIPS WERE ALWAYS THE MAIN FOCUS OF ROUGE BAISER PARIS, AND IN 1949 THE BRAND’S IMAGE ACQUIRED ADVERTISING IMMORTALITY THANKS TO THE ARTISTIC GENIUS OF RÉNÉ GRUAU. HIS PEN AND INK SKETCHES OF CHERRY-RED LIPS ON A SUPER-CHIC WOMAN WEARING A BLACK BLINDFOLD BECAME THE ICONIC IMAGE OF THE BRAND.