Press Area

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28-02-1982

Make-up for ‘tweens and teens

In the early 1980s the company won girls over with Debby, a brand with a brightly coloured, playfully romantic flavour. Debby’s Play&Dream line targeted the...
28-02-1970

Deborah, fashion and passion

Just as make-up yielded to the winds of change in the 1970s, so did fashion, with many fashion houses launching prêt-à-porter, or ready-to-wear collections at...
28-02-1962

Deborah: youthful flair driven by a quest for innovation

The Deborah brand appeared in the 1960s, brilliantly capturing the emerging teen spirit in all its vibrancy. Deborah rolled out the first automatic mascara in...
28-02-1930

Diadermina, a burgeoning brand

The Diadermina brand was the perfect fit for the consumers and lifestyles of the time, venturing into the cosmetics market with a blush, body lotion,...
28-02-1920

The firm scores its first international success

Bonetti Frères launched the multi-purpose cream Diadermina in 1905, and it became an instant world-wide success. The Diadermina advertising campaigns featured some of the leading...
28-02-1903

When it all began

In 1903 brothers Giovanni Battista and Cornelio Bonetti started up the machinery of innovation when they founded Bonetti Frères and made health care and pharmaceutical...